CONSULTING
I advise fashion, lifestyle, and luxury brands on brand strategy, creative direction, collection development, and market positioning. Through bespoke consulting, I help clients build distinctive brand worlds while ensuring their creative vision aligns with business objectives.
My work spans both strategy and execution—from defining brand positioning and creative direction to shaping product strategy and brand storytelling. I collaborate with leadership and creative teams to guide brands as they evolve, grow, and forge deeper connections with their audiences.
HOW I WORK
I partner with clients on a project, interim, or advisory basis, tailoring each collaboration to their specific needs and goals. My approach is highly collaborative and outcomes-driven. I facilitate alignment between strategic vision and creative execution, supporting leadership and cross-functional teams in delivering cohesive brand, product, and communications experiences.
SERVICES
Brand Strategy and Positioning
Defining brand identity, narrative and market positioning to build clear and distinctive brand worlds.
Creative Direction
Leading visual storytelling, campaign concepts and creative direction across channels.
Collection and Product Strategy
Shaping collection concepts, product narratives, material direction and development strategy.
Trend and Market Insights
Providing insights into emerging trends, consumer behaviour and market dynamics to inform brand and product decisions.
Content and Storytelling Strategy
Developing content frameworks and editorial strategies to enhance brand expression and engagement.
Interim and Advisory Support
Collaborating with leadership and creative teams on a project, interim or advisory basis to guide strategic and creative initiatives.
LET'S CONNECT
If you would like to discuss how I can support your brand, or explore opportunities to collaborate, I would be happy to start the conversation. Please feel free to get in touch.