CONSULTING
I advise fashion, lifestyle, and luxury brands on brand strategy, creative direction, collection development, and market positioning. Through bespoke consulting, I help clients build distinctive brand worlds while ensuring their creative vision aligns with business objectives.
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My work spans both strategy and execution—from defining brand positioning and creative direction to shaping product strategy and brand storytelling. I collaborate with leadership and creative teams to guide brands as they evolve, grow, and forge deeper connections with their audiences.
HOW I WORK
I partner with clients on a project, interim, or advisory basis, tailoring each collaboration to their specific needs and goals. My approach is highly collaborative and outcomes-driven. I facilitate alignment between strategic vision and creative execution, supporting leadership and cross-functional teams in delivering cohesive brand, product, and communications experiences.
SERVICES
Brand Strategy and Positioning
Defining brand identity, narrative and market positioning to build clear and distinctive brand worlds.
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Creative Direction
Leading visual storytelling, campaign concepts and creative direction across channels.
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Collection and Product Strategy
Shaping collection concepts, product narratives, material direction and development strategy.
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Trend and Market Insights
Providing insights into emerging trends, consumer behaviour and market dynamics to inform brand and product decisions.
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Content and Storytelling Strategy
Developing content frameworks and editorial strategies to enhance brand expression and engagement.
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Interim and Advisory Support
Collaborating with leadership and creative teams on a project, interim or advisory basis to guide strategic and creative initiatives.
LET'S CONNECT
If you would like to discuss how I can support your brand, or explore opportunities to collaborate, I would be happy to start the conversation. Please feel free to get in touch.