ABOUT
I am a Creative & Brand Strategy Consultant with over ten years of experience helping fashion, lifestyle and luxury brands grow through strategic and creative leadership.
I have worked with leading brands and retailers in Europe and internationally, shaping brand identities, directing creative campaigns and guiding product strategies.
PROFILE
My background includes senior roles at Vlisco, where I served as Creative Lead and managed a team of designers, leading brand repositioning, campaign development and fashion direction; and at de Bijenkorf, where I shaped fashion direction and creative strategy across the business. I also founded the premium menswear label SKÉUO, developing the brand and collection from concept to market.
I hold a Master’s degree in Global Luxury Management from POLIMI Graduate School of Management and Istituto Marangoni, with a focus on brand strategy and AI in luxury business, as well as a BA in Fashion Design from AMFI (Amsterdam Fashion Institute) and a BA in Audiovisual Communication from the Universidad de Navarra.
My perspective is shaped by this combination of strategic and creative leadership, helping brands build distinctive identities and deliver market-relevant experiences.
APPROACH
I take an integrated and collaborative approach to consulting, working closely with leadership, creative and product teams to align brand vision with market opportunities and business goals.
My work combines strategic insight with creative direction, helping clients build distinctive brand worlds and deliver meaningful consumer experiences. I value clarity of vision, thoughtful design and purposeful storytelling.
LET'S CONNECT
If you would like to discuss how I can support your brand, or explore potential collaboration, I would be happy to start the conversation. Please feel free to get in touch.